Howdy!

Are you ready to go from Meetup to Millions?

We’ll help you turn your meetup into a multi-million dollar business.

In twelve years, James Mayes and his cofounders went from a meetup of 20 people in a London pub to a highly profitable global conference & training business, Mind the Product. They sold to an American software company in 2022. When they did so, they had plenty of other interest too!

Building on the knowledge acquired on the MTP journey, James is creating a software platform, Rodeo, to help organisers go from meetups to millions.

In advance of the beta launch of Rodeo, James is also writing a book which combines the history and lessons from the MTP journey with interviews and insights from respected industry voices, as well as a framework for growing your meetup into a highly profitable business.